Accessibility Statement

Our commitment to making our website accessible to everyone

Our Commitment

Growthcart Limited is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards to ensure we provide equal access to all users.

We believe that the web should be accessible to everyone, regardless of ability, and we strive to make our website, growthcart.co.uk, accessible to the widest possible audience.

Accessibility Standards

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines explain how to make web content more accessible for people with disabilities and more user-friendly for everyone.

The guidelines have three levels of accessibility (A, AA, and AAA). We have chosen Level AA as our target as this is the level required by UK legislation under the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018, and represents best practice for commercial websites.

Measures We Take

Growthcart Limited takes the following measures to ensure accessibility:

Technical Measures

  • Semantic HTML: We use proper HTML markup to ensure content structure is clear and navigable by assistive technologies
  • Keyboard Navigation: All interactive elements can be accessed using keyboard-only navigation
  • Focus Indicators: Visible focus states are provided for interactive elements
  • Alternative Text: All images include descriptive alternative text or are marked as decorative where appropriate
  • Colour Contrast: We maintain sufficient colour contrast ratios between text and backgrounds (minimum 4.5:1 for normal text, 3:1 for large text)
  • Resizable Text: Text can be resized up to 200% without loss of content or functionality
  • Responsive Design: Our website adapts to different screen sizes and orientations
  • Form Labels: All form fields have associated labels and clear instructions
  • Error Identification: Form errors are clearly identified and described in text
  • Link Purpose: The purpose of each link is clear from the link text or context
  • Skip Links: Skip navigation links allow users to bypass repetitive content
  • ARIA Attributes: Where necessary, ARIA (Accessible Rich Internet Applications) attributes are used to enhance accessibility

Organisational Measures

  • Include accessibility as part of our internal development guidelines
  • Integrate accessibility into our design and development process
  • Provide training for our content creators on accessibility best practices
  • Conduct regular accessibility audits of our website
  • Review and update this statement annually

Conformance Status

The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.

growthcart.co.uk is partially conformant with WCAG 2.1 Level AA. "Partially conformant" means that some parts of the content do not fully conform to the accessibility standard.

Known Issues

We are aware of the following accessibility issues and are working to address them:

  • Third-party content: Some embedded content from third-party services (such as video players or social media widgets) may not be fully accessible. We work with these providers to improve accessibility where possible.
  • PDF documents: Some older PDF documents may not be fully accessible. We are working to remediate these documents or provide accessible alternatives.
  • Complex animations: Some decorative animations may cause issues for users with vestibular disorders. We provide reduced motion options where possible.

We are actively working to resolve these issues and improve the accessibility of our website.

Compatibility

Our website is designed to be compatible with the following assistive technologies:

  • Screen readers (including JAWS, NVDA, VoiceOver, and TalkBack)
  • Screen magnification software
  • Speech recognition software
  • Keyboard-only navigation

Our website is designed to be compatible with the following browsers:

  • Google Chrome (latest two versions)
  • Mozilla Firefox (latest two versions)
  • Apple Safari (latest two versions)
  • Microsoft Edge (latest two versions)

Assessment Methods

Growthcart Limited assessed the accessibility of our website through the following methods:

  • Self-evaluation: Regular internal audits using automated accessibility testing tools
  • Automated testing: Using tools such as WAVE, axe DevTools, and Lighthouse
  • Manual testing: Keyboard navigation testing, screen reader testing, and colour contrast checking
  • User testing: Feedback from users with disabilities where available

Feedback

We welcome your feedback on the accessibility of our website. If you encounter any accessibility barriers or have suggestions for improvement, please let us know:

We try to respond to accessibility feedback within 5 working days.

Enforcement Procedure

The Equality and Human Rights Commission (EHRC) is responsible for enforcing the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 (the 'accessibility regulations'). If you're not happy with how we respond to your complaint, you can contact the Equality Advisory and Support Service (EASS).

Technical Specifications

Accessibility of our website relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer:

  • HTML
  • WAI-ARIA
  • CSS
  • JavaScript

These technologies are relied upon for conformance with the accessibility standards used.

Limitations and Alternatives

Despite our best efforts to ensure accessibility of our website, there may be some limitations. Below is a description of known limitations and potential solutions:

  • User-generated content: Content submitted by users (such as comments or testimonials) may not always be accessible. We moderate content and add accessibility features where possible.
  • Third-party integrations: Some third-party services embedded on our site may have accessibility limitations beyond our control. We choose providers with strong accessibility commitments and advocate for improvements.
  • Legacy content: Some older content may not meet current accessibility standards. We are progressively updating this content.

If you require information in an alternative format, please contact us and we will do our best to accommodate your needs.

Additional Resources

For more information about web accessibility, you may find these resources helpful:

Statement History

This statement was prepared on January 2026. It was last reviewed on January 2026.

This statement will be reviewed and updated annually, or sooner if significant changes are made to the website.

Contact Us

If you have any questions about our accessibility efforts or this statement, please contact us:

  • Email: info@growthcart.co.uk
  • Telephone: +44 777 6000 364
  • Address: Growthcart Limited, 128 City Road, London, EC1V 2NX, United Kingdom