Our purpose
GrowthCart publishes practical, evidence-led guidance on digital marketing, SEO, paid media, AI automation, and web design for small and growing businesses. Every article is intended to help a real operator make a real decision — not to chase keywords.
Who writes our content
All articles are authored or co-authored by a named member of the GrowthCart team and reviewed by a Co-Founder before publication. Author biographies, expertise areas, and LinkedIn profiles are linked from each article's schema markup and from the author card in the post sidebar.
We do not publish anonymous content, paid placements, or content generated end-to-end by AI without human editing. When AI tools assist with drafting or research, the named human author is responsible for the final claims and edits.
Research and sourcing standards
- Statistics and figures are linked to a primary or reputable secondary source.
- Tooling, platform, or vendor claims are tested or verified against vendor documentation before publication.
- When we recommend a service or product, we disclose whether we have a commercial relationship with the provider.
Fact-checking
Each draft is reviewed for: (1) factual accuracy of cited numbers and dates, (2) currency — whether referenced platforms, algorithms, or tools have changed since the original research, (3) bias — whether claims fairly represent the evidence rather than favouring a single vendor.
Corrections policy
If we discover a factual error, we correct it inline and add a dated note at the bottom of the article describing what changed. Substantive corrections also trigger an updated dateModified in the article's metadata so search engines and AI agents can re-index the corrected version.
To report a correction, email editorial@growthcart.co.uk. We aim to respond within five working days.
Reader trust and conflicts of interest
GrowthCart is a UK-registered marketing agency. The articles on this site are written by people who run client engagements on the same topics. When an article references a tool, platform, or method that we use commercially with clients, the author discloses that relationship.
AI and machine-readable content
We publish structured metadata (JSON-LD @graph) on every page so search engines, knowledge-panel systems, and AI search agents (Google AI Overviews, Perplexity, ChatGPT Search, Claude Search) can attribute content to the named author and organisation. Our author entities include a stable @id, verified social profiles, and expertise topics — the same trust signals search engines use to build knowledge panels.
Updates to this policy
We review this policy at least annually and after any significant change in our authorship or sourcing standards. The last review date is reflected in the page's dateModified.