10 Digital Marketing Trends You Can't Ignore in 2026
7 Jan 2026
Answer Engine Optimisation
Answer Engine Optimisation (AEO) is the practice of optimising your content to appear in AI-powered search platforms like ChatGPT, Gemini, Perplexity, and Google's AI Overviews. As search evolves, brands that master AEO will dominate the next generation of discovery.
We're pioneers in AEO, helping leading brands establish visibility across AI search platforms and stay ahead of this fundamental shift in how people find information.
Talk To UsWhat is answer engine optimisation?
Answer engine optimisation (AEO) refers to the practice of optimising content to appear in AI-generated responses across platforms like ChatGPT, Google Gemini, Perplexity, Claude, and Google's AI Overviews.
Unlike traditional SEO where users click through to websites, answer engines synthesise information and provide direct responses. This fundamental shift means brands need new strategies to ensure they're being cited, recommended, and referenced by AI systems.
AEO builds on SEO fundamentals but requires additional focus on content clarity, authority signals, structured data, and ensuring AI systems can accurately understand and represent your brand. The best approach combines both SEO and AEO for complete search visibility.
LLM Visibility Audits
Analyse how AI platforms perceive your brand
AI Search Monitoring
Track brand mentions across AI platforms
Content Optimisation
Optimise content for AI readability
Structured Data
Schema markup for AI understanding
Prompt Research
Understand how users query AI about your industry
Authority Building
Build signals AI systems trust
Ongoing Monitoring
Continuous tracking and optimisation
Competitive Analysis
Monitor competitor AI visibility
The benefits of answer engine optimisation
As AI search grows, AEO is becoming essential for brand visibility. Combined with traditional SEO, AEO ensures you're discoverable everywhere your customers search.
Future-Proof Your Visibility
AI search is growing rapidly. By optimising for answer engines now, you're positioning your brand for the future of search—before your competitors catch up.
Reach High-Intent Audiences
Users querying AI assistants are often deep in the consideration phase. Being cited in AI responses puts you in front of people ready to make decisions.
Build Brand Authority
When AI systems consistently cite and recommend your brand, it reinforces your authority and credibility—both to AI systems and the humans using them.
Complement Your SEO Strategy
AEO and SEO work together. The content and authority you build for AEO also strengthens your traditional search rankings, maximising your investment.
Our AEO Services
We provide comprehensive AEO services to ensure your brand is visible, accurately represented, and recommended across AI search platforms:
LLM Visibility Audits
We analyse how major AI platforms currently perceive and represent your brand, identifying gaps and opportunities for improvement across ChatGPT, Gemini, Perplexity, and Claude.
AI Search Performance Monitoring
We track your brand's visibility across AI platforms, monitoring mentions, sentiment, and citation frequency—metrics most analytics tools can't measure.
Content Optimisation for AI
We optimise your content for AI readability—clear structure, direct answers, comprehensive coverage, and the signals AI systems use to select sources.
Structured Data & Schema
We implement comprehensive schema markup to help AI systems understand your content, products, and brand relationships. This also benefits your traditional SEO.
Authority & Citation Building
We build the authority signals that AI systems use to determine trustworthiness—quality backlinks, brand mentions, and industry recognition.
Competitive Intelligence
We monitor how competitors appear in AI responses and identify opportunities to capture visibility they're missing.
Why choose GrowthCart for AEO?
We've been at the forefront of AEO since AI search emerged. Our team understands both the technology behind LLMs and the strategic implications for brands.
Pioneer Expertise
We've been studying and optimising for AI search since its emergence. Our team combines technical understanding of how LLMs work with practical experience helping brands gain visibility.
Proprietary Monitoring
We track your brand's presence across all major AI platforms, providing visibility into a channel that most analytics tools can't measure. You'll know exactly where you stand.
Integrated Approach
AEO doesn't exist in isolation. We integrate answer engine optimisation with your broader SEO and content strategy, maximising the value of every investment.
Actionable Insights
We don't just monitor—we provide clear recommendations for improving your AI search visibility, prioritised by impact and aligned with your business goals.
Trusted by leading brands
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Frequently asked questions
Answer engine optimisation (AEO) is the practice of optimising content to appear in AI-generated responses across platforms like ChatGPT, Google Gemini, Perplexity, and Google's AI Overviews. It's an evolution of SEO for the age of AI-powered search.
SEO focuses on ranking in traditional search results where users click through to websites. AEO focuses on being cited, referenced, and recommended in AI-generated responses—which often provide answers directly without requiring clicks. Both are important for comprehensive search visibility.
We use specialised tools to monitor brand mentions across AI platforms, track citation frequency, analyse sentiment, and measure changes in visibility over time. This is a new discipline and we're at the forefront of measurement methodologies.
Both. SEO remains essential for driving website traffic from traditional search engines, while AEO ensures visibility as search behaviour evolves toward AI assistants. The good news is that many AEO best practices also benefit your SEO—they're complementary strategies.
AI systems update their knowledge bases at different frequencies. Some improvements can be visible within weeks, while building sustained visibility typically takes 3-6 months of consistent effort. We provide regular monitoring and reporting throughout.
Let's Have a Chat
We'd love to hear about your AI search visibility goals. Drop us a message, and we'll get back to you within 48 hours.