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7 Jan 2026
Paid Social Advertising
Paid social advertising displays targeted ads across social media platforms including Meta, TikTok, LinkedIn, and more. With precise targeting options and massive reach, paid social is essential for brands looking to connect with their audience where they spend their time.
We're experts in creating scroll-stopping social campaigns that deliver measurable results—from brand awareness to direct conversions.
Talk To UsWhat is paid social advertising?
Paid social uses platforms like Instagram, TikTok, Facebook, LinkedIn, and Snapchat to display sponsored advertising to targeted audiences. Unlike organic social, paid social guarantees your content reaches the right people at scale.
This form of advertising is powerful because of the precise targeting available—you can reach users based on demographics, interests, behaviours, and even lookalike audiences modelled on your best customers.
Paid social can drive full-funnel objectives from brand awareness to direct conversions. For high-intent traffic, it works particularly well when combined with paid search as part of a comprehensive performance marketing strategy.
Meta Ads
Facebook & Instagram advertising
TikTok Advertising
Reach Gen Z and millennial audiences
LinkedIn Ads
B2B targeting and lead generation
Snapchat Ads
Engaging younger demographics
Creative Development
Scroll-stopping ad creative
Audience Targeting
Precision audience building
Retargeting
Re-engage interested visitors
Performance Reporting
Clear, actionable insights
The benefits of paid social advertising
Paid social is powerful because of its reach, targeting precision, and creative flexibility. For a complete acquisition strategy, combine with paid search.
Massive Reach
Social platforms have billions of active users spending hours daily. Paid social puts your brand in front of audiences you simply can't reach through other channels.
Precise Targeting
Target users based on demographics, interests, behaviours, job titles, and more. Lookalike audiences let you find new customers similar to your best existing ones.
Creative Flexibility
From video to carousels to interactive formats, social platforms offer creative options that engage audiences in ways other channels can't match.
Full-Funnel Impact
Paid social works across the entire funnel—building awareness with new audiences, nurturing consideration, and driving conversions with retargeting.
Our Paid Social Services
We work across all major social platforms, creating comprehensive campaigns tailored to each. For multi-channel strategy, explore our performance marketing services.
Platform Strategy
We determine the right platform mix for your objectives and audience, allocating budget where it will have the greatest impact.
Campaign Development
We oversee every aspect of campaign creation—strategy, targeting, creative, and launch—ensuring everything is optimised for performance.
Creative Production
We develop scroll-stopping creative optimised for each platform, from static images to video to interactive formats.
Audience Development
We build and refine audience segments, leveraging first-party data, platform targeting, and lookalike modelling.
Testing & Optimisation
We run structured experiments to continuously improve performance—testing creative, audiences, placements, and messaging.
Reporting & Insights
We provide clear reporting on what's working, with actionable recommendations for ongoing improvement.
Why choose GrowthCart for paid social?
From strategy to creative to optimisation, we're focused on measurable results. Our data-driven approach ensures every campaign delivers real business impact.
Platform Expertise
We have specialists across every major platform—Meta, TikTok, LinkedIn, Snapchat, Pinterest, and more. You get experts who understand each platform's nuances and best practices.
Creative That Converts
We don't just make ads that look good—we make ads that perform. Our creative is data-informed, continuously tested, and optimised for the metrics that matter.
Rapid Experimentation
We run structured experiments to quickly identify what works. Our rapid testing methodology finds winning combinations of audience, creative, and placement faster.
Cross-Platform Strategy
We optimise across platforms, not in silos. Your Meta, TikTok, and LinkedIn campaigns work together toward shared goals with unified measurement.
Trusted by leading brands
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Frequently asked questions
We have expertise across all major platforms including Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, Pinterest, X (Twitter), Reddit, and YouTube. We recommend the platform mix based on your audience and objectives.
Results depend on your objectives. We drive everything from brand awareness and reach to direct conversions, app installs, and lead generation. We'll set clear KPIs aligned with your goals and report on progress regularly.
Budget varies by objective, industry, and platform. We'll help you determine an appropriate budget based on your goals. Most clients start with £3,000-£15,000 per month and scale as we demonstrate results.
Yes. Our team develops creative optimised for each platform and objective, from static images to video to carousels. We can also work with existing assets or collaborate with your creative team.
Organic social builds community and engagement with existing followers. Paid social extends your reach to new audiences with guaranteed visibility. Most brands need both for a complete social strategy.
Let's Have a Chat
We'd love to hear about your social advertising goals. Drop us a message, and we'll get back to you within 48 hours.