10 Digital Marketing Trends You Can't Ignore in 2026
7 Jan 2026
Paid Search Agency
Search engine marketing (SEM), Paid Search, or Pay Per Click (PPC) lets businesses appear at the top of search results for high-intent keywords. The pay-per-click model means you only pay when users click—making it one of the most accountable marketing channels.
We have deep expertise as a PPC agency, building data-driven campaigns that convert searchers into customers and deliver measurable ROI.
Talk To UsWhat is paid search marketing?
Paid search marketing places your ads at the top of search engine results pages when users search for relevant keywords. Search engines like Google and Microsoft use auction systems to determine which ads appear, based on bid amounts, ad quality, and relevance to the searcher's query.
Search engine marketing is highly effective because it reaches people actively searching for solutions. These high-intent users are much more likely to convert than passive audiences reached through other channels like social advertising.
At GrowthCart, our expert team has extensive experience executing highly effective paid search campaigns across industries. For maximum impact, many clients combine paid search with SEO for both immediate visibility and long-term organic growth.
Google Ads Management
Full-service Google Ads campaign management
Microsoft/Bing Ads
Expand reach with Microsoft Advertising
Shopping Campaigns
Product listing ads that drive sales
Keyword Research
Data-driven keyword strategy
Landing Page Optimisation
Pages built to convert
Bid Strategy & Automation
Smart bidding for maximum ROI
Performance Reporting
Transparent, actionable insights
Budget Optimisation
Maximise return on ad spend
The benefits of paid search marketing
Paid search is one of the most effective channels for driving immediate, measurable results. When combined with SEO, you get both instant traffic and sustainable long-term growth.
Immediate Visibility
Unlike SEO, paid search delivers results from day one. Once your campaigns are live, you can start driving qualified traffic immediately—ideal for new product launches or time-sensitive campaigns.
High-Intent Traffic
People using search engines are actively looking for solutions. By targeting the right keywords, you reach users with genuine purchase intent—resulting in higher conversion rates than most other channels.
Complete Control
You control exactly when, where, and to whom your ads appear. Granular targeting options let you reach specific audiences, locations, and even times of day—maximising relevance and minimising waste.
Total Transparency
Every click, impression, and conversion is tracked. You'll know exactly what you're getting for your investment and which keywords, ads, and audiences drive the best results.
Our Paid Search Services
We provide comprehensive paid search management across all major platforms. For clients seeking multi-channel reach, we also offer paid social advertising and performance marketing.
Google & Microsoft Ads Campaigns
We manage campaigns across Google Ads, Microsoft Advertising, and other search platforms to reach your audience wherever they search.
Keyword Research & Strategy
We identify high-value keywords aligned with your business objectives, balancing search volume, competition, and intent.
Search Query Analysis
We continuously analyse search queries to refine targeting, add negative keywords, and identify new opportunities.
Landing Page Optimisation
We provide recommendations for landing pages that convert, ensuring your ad spend translates to results.
Bid Strategy & Automation
We leverage smart bidding strategies and automation to maximise performance while maintaining control.
Reporting & Optimisation
We provide detailed reporting with actionable insights, continuously optimising campaigns to improve ROI.
Why choose GrowthCart for paid search?
Our paid search services focus on getting your brand in front of high-intent customers, maximising your budget, and delivering measurable ROI.
Structured, Focused Campaigns
We build campaigns on solid foundations—thorough keyword research, logical account structure, and ad copy that converts. Every campaign is designed for performance, not just activity.
Sustainable Growth
Quick wins are great, but sustainable growth is better. We optimise for long-term performance, building campaigns that continue to deliver as your business scales.
Platform Expertise
We're experts across Google Ads, Microsoft Advertising, and emerging search platforms. Our team stays current with platform changes and best practices to maximise your results.
Data-Driven Decisions
Every recommendation is backed by data. If you're unclear on any strategy, we'll walk you through our methodology and show you exactly how it translates to your KPIs.
Trusted by leading brands
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Frequently asked questions
Paid search can drive traffic immediately after launch. However, optimisation takes time—expect 2-4 weeks to gather enough data for meaningful optimisation, with performance improving continuously as we refine targeting and messaging.
Budget depends on your industry, competition, and goals. We'll help you determine an appropriate starting budget based on your market opportunity and scale from there as we demonstrate ROI. Most clients start with £2,000-£10,000 per month.
We focus on quality over quantity. Rather than chasing clicks, we optimise for conversions and revenue. Our structured approach, continuous testing, and data-driven optimisation consistently outperform industry benchmarks.
Yes. We'll audit your current campaigns, identify opportunities, and either optimise existing structure or rebuild from scratch—whichever approach will deliver better results faster.
Ideally, both. PPC delivers immediate results while SEO builds sustainable long-term traffic. They complement each other—PPC data can inform your SEO keyword strategy, and SEO reduces your dependence on paid traffic over time.
Let's Have a Chat
We'd love to hear about your paid search goals. Drop us a message, and we'll get back to you within 48 hours with a free account audit.